Highlight Films
Israel-based Video Content Platform Revamps User Experience and Streamlines Video Purchase Workflow
Team that shined the project
Highlight Films
Israel-based Video Content Platform Revamps User Experience and Streamlines Video Purchase Workflow
Team that shined the project
The Journey: Overview, Problems, and Solution
Explore the journey behind this project, from understanding the core challenges to crafting effective solutions. Discover the problem we tackled, the strategic approach we took, and the cutting-edge technologies that brought it all to life.
An Israel-based video content platform specializing in stock video creation faced a range of challenges, including disorganized content, suboptimal user experience, and a manual-intensive video purchase process. To address these issues, the client sought to revamp their web application with a focus on enhancing usability, automating workflows, and improving site performance. The collaborative efforts led to a complete redesign and implementation of innovative solutions that transformed the platform into a user-friendly and efficient service.
The client’s existing platform presented significant challenges:
The vast amount of stock video content lacked proper categorization and organization, leading to difficulties in navigation and discovery.
The platform’s design did not cater to intuitive usage, resulting in a suboptimal user journey.
The absence of automation in the video purchase workflow led to inefficiencies and dependency on human intervention.
Initial technology choices were reconsidered midway, requiring adaptation to new client preferences.
To overcome these challenges, our team implemented a comprehensive solution with the following key elements:
A complete revamp of the user interface and user experience (UI/UX) to provide an intuitive and visually appealing platform.
Developed a smart content organization system leveraging WordPress as a headless CMS, enabling seamless categorization and efficient content management.
Automated the entire video purchase process, eliminating manual touchpoints and enhancing efficiency.
Adopted Agile Scrum methodologies with Jira as the project management tool, ensuring transparency and adaptability throughout the project lifecycle.
Leveraged Next.js for front-end development, integrated WordPress for CMS functionalities, and implemented Stripe for payment processing.
Adapted to the client’s evolving requirements by switching from Strapi CMS to WordPress, demonstrating our commitment to delivering a solution aligned with client preferences.
Next.js
AWS
Design UX
Quality Assurance
Web Application
Node.js
MySQL
Next.js
AWS
Design UX
Quality Assurance
Web Application
Node.js
MySQL
Next.js
AWS
Design UX
Quality Assurance
Web Application
Node.js
MySQL
The project presented several challenges:
The client switched from Strapi CMS to WordPress midway, requiring quick adjustments to maintain timelines and functionality.
Adapting to evolving requirements while using Agile Scrum required our team to stay flexible and transparent, ensuring deadlines were met and the project aligned with the client’s vision.
The project yielded substantial benefits for the client:
A well-organized and visually appealing platform significantly improved user satisfaction and engagement.
Automation of the video purchase process reduced manual effort and streamlined the workflow.
The optimized CMS made it easy for the client to manage and update the platform independently.
Better user experience and streamlined processes contributed to increased revenue generation.
The client’s satisfaction with the project resulted in a continued relationship for ongoing maintenance and support.
The successful redesign and development of the video content platform exemplify the impact of user-centric design and workflow automation on digital platforms. By addressing the client’s challenges with innovative solutions and adaptable project management, the platform was transformed into a high-performing and user-friendly service. This case study underscores the importance of flexibility, collaboration, and a focus on client needs in achieving exceptional results.
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